Strategy-Led Marketing for B2B Tech & SaaS
By the time they call, they already trust you.
389 Agency is a strategy-led marketing agency for B2B Tech and SaaS companies in AI, Fintech, Solar & Clean Energy, and Security Technology Industries — helping you become easier to find, easier to trust, and easier to buy from.
Strategy-Led Marketing for B2B Tech & SaaS
By the time they call, they already trust you.
389 Agency is a strategy-led marketing agency for B2B Tech and SaaS companies in AI, Fintech, Solar & Clean Energy, and Security Technology Industries — helping you become easier to find, easier to trust, and easier to buy from.
Trusted by brands across Africa, the US & Europe.
The best product doesn't always win. The most trusted brand does.
B2B buyers do their homework before they ever reach out. If your brand does not build trust early, you are already behind.
15+
Pieces of content buyers consume before contacting a vendor
78%
Choose a brand they already recognise
2-3
Vendors make the average shortlist
389 Agency closes that gap - before it costs you the deal.
Built for the industries where credibility is not optional.
We work with B2B Tech and SaaS brands in four focused sectors — because depth delivers better results.
AI
You are selling something buyers simultaneously want and fear. Trust-led positioning is not a nice-to-have — it is the product.
Fintech
Your message must satisfy the buyer, the CFO, and the regulator — all at once. That requires more than generic marketing copy.
Solar & Clean Energy
The sector is maturing fast. Enterprise and institutional buyers need ROI proof, not sustainability rhetoric. We speak their language.
Security Technology
When you are asking enterprises to trust you with their physical and digital assets, your brand has to be beyond doubt — before the demo.
Four services. One goal. Make you the obvious choice.
01
Brand & Market Position
Define what makes you different, who you are for, and why you are the only sensible choice in your space.
→ Strategy · Positioning & Messaging · Research · Brand Identity · Competitive Differentiation
02
Digital + Offline Presence & Discovery
Be found where modern buyers look — in search, in AI queries, at events, in directories, and on the shortlists that form before anyone calls.
→ Web Dev · Social · SEO · AI Search · Vendor Listing · Events · Offline Discovery · Landing Page Conversion
03
Demand Generation & Paid Media
Full-funnel campaigns that generate qualified pipeline — not impressions. Every rand and dollar is traceable to a result.
→ Performance Campaign Strategy & Optimisation · Paid Media · Go-To-Market · Retargeting
04
Content & Thought Leadership
Stay visible and authoritative across the entire buyer journey — from first search to final decision.
→ Strategic Content Planning & Creation · LinkedIn · Case Studies · Founder Authority
Some of our notable works.
Crafting a distinctive brand strategy and voice for a leading energy company, designed to stand out in a competitive market.
Client Name: PressCane Ltd
Brand Identity · Brand Strategy · Positioning & Messaging
view project
Repositioned a solar company to sell confidence, not just panels.
Client Name: Lomaku Energy
Brand Identity · Positioning & Messaging · Differentiation & Category Design · Social Media
view project
From strong product & service portfolio to global-grade brand.
Client Name: Noxtrix Technologies
Brand Strategy · Positioning & Messaging · Visual Identity · Web Design & Development · SEO · Vendor Listing · Social Media
view project
We don't move until we know exactly what we're after.
01
Diagnose
We study your market, your buyers, and exactly where the trust gap is — before anything is created.
02
Strategise
We map a clear plan before a single word is written or pixel is moved. Strategy is not a deliverable. It is how we think.
03
Build
We execute with precision and full transparency. You are in the loop at every stage.
04
Measure
We track performance and optimise continuously. The work does not stop at launch.
Why Choose
389
Africa-rooted. Globally relevant.
We understand the trust dynamics, regulatory realities, and buyer psychology of African markets — and we apply global B2B standards to every piece of work. That dual perspective is rare, and it gives clients a genuine edge.
Sector depth, not generalist breadth.
We have deliberately chosen four industries. AI. Fintech. Solar. Security Technology. These sectors have challenges that generic agencies do not understand. You work with a team that already speaks your language.
Strategy before execution. Always.
We do not open a design file or write a word until we understand the specific problem we are solving. Every deliverable is traceable to a business outcome. That is a commercial commitment, not a process step.
50+
Brands built, launched, and relaunched
3
Continents with active client presence
8+
Years delivering outcomes, not just deliverables
100%
Strategy-led engagements
Stay up-to-date.
Why B2B buyers choose brands they already know — and how to become one before the RFP lands
Most B2B buyers don't "discover" you during the RFP. They […]
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