Umodzi Park
Branding one of Malawi’s most recognised venues to be as bold as the experiences it hosts.
Market: Malawi | Southern Africa
Services: Messaging · Brand Strategy · Creative Direction · Social Media
The Challenge
Umodzi Park is a high-profile venue in Malawi — home to major events, concerts, and gatherings — but their brand and social media presence had not kept pace with the scale and energy of what happens inside it. The brand was underrepresenting the experience.
Our Approach
We took charge of the creative-direction, and crafted the key theme ONE UMODZI PARK, ENDLESS EXPRERIENCES. Developing a brand identity and social & web presence that captured the energy, scale, and prestige of Umodzi Park, and giving the team a clear visual and tonal language to carry consistently across all platforms.
The Result
A refreshed brand and digital presence that matches the stature of the venue — consistent, energetic, and visually distinctive in a market where most hospitality brands blend together.
